PIJAC Canada is proud to offer Boost Your Business, the only training and enhancement program specifically developed for pet retailers and their staff. This quality educational tool focuses on the business side of operating a pet retail establishment. By combining pertinent business techniques with relevant industry scenarios, the program speaks directly to the world of pet retail.
WHO IS THE PROGRAM DESIGNED FOR?
Boost Your Business offers two comprehensive programs, one for store owners and managers and one for staff. Each program presents nine modules. The modules each contain two matching tracks. One track is an audio presentation of the topic and the other is a visual presentation of the topic. These tracks have been designed and packaged in this unique format to maximize results.
TOPICS COVERED
Staff Modules
- Everything speaks - Everything you say and do speaks to customers
- Mastering the sales technique - the basics of being a sales person
- Art of the telephone call - How to engage the customer on the phone
- Reading the customer - Can you read the body language message from a customer with regard to their buying?
- Cross selling skills - 8 ways to add to the sales and 8 ways to close a sale
- Advance selling skills - Taking sales to the next level
- Displaying your talents - How to make displays and merchandise better
- Advertising that works - 25 ways to increase repeat and referral sales
- Translating features to benefits - Selling is more than reading labels
Owners & Managers Modules
- Successful business traits - Learning the secrets of the top retailers
- Creating a pricing strategy - Finding ways to have maximum margins and a "competitive price" image
- Basic financial understanding - things the accountants never tell retailers about their financial statements
- Creating a staff education program - A pattern to create an ongoing successful staff education program
- Knowing how to control inventory - Understanding "open to buy"
- Budgeting and cashflow management - The most important management tool
- Utilizing educational exercises and incentives - Making these ideas increase sales
- Branding and marketing - identifying your target customers
- Advertising, marketing and promotion - how to create your annual path
HOW IT WORKS
Each participant listens to the audio track at their convenience and watches the matching video on computer. Both can be reviewed over and over. The participant then visits the PIJAC Canada website to take a 20 question, multiple choice assessment, with the results being emailed back to the owner or manager of the store. At the completion of the Boost Your Business program each successful participant will be sent a certificate of achievement. The program is guaranteed to produce results!
BENEFITS
The format of the program is tailored for convenience and easy access:
- No commitment to pre-assigned times during store hours
- No phone and computer tie ups at the store
- No need for high-speed internet
- Owners/managers can track their staff's participation and results
- New employees can join the program at any point
- Owners and managers can save money by providing in-house training
- Once purchased the program can be shared by all present and future staff
COST
Boost Your Business - Staff Program
$550 for PIJAC Canada Members (includes four participant assessments)
$675 for Non-Members (includes four participant assessments)
Boost Your Business - Owners & Mangers Program
$550 for PIJAC Canada Members (includes four participant assessments)
$675 for Non-Members (includes four participant assessments)
Purchasing Additional Assessments
Each program comes with four participant assessments. Additional assessments can be purchased in packs of five.
$75 for PIJAC Canada Members
$100 for Non-members
ABOUT THE AUTHOR
Tom Shay is a fourth-generation retail business owner, author, columnist, business coach and speaker. With over 25 years of frontline experience in management and ownership of small business, he shares and teaches from experience, not from theory! Today, his company (Profits Plus) is uniquely niched in the field of small retailers. Just like the three generations before him in the family business, Tom expresses a great interest in his "customers". He creates continuing education programs for a select few. His programs are not "canned" software programs but rather material that he individually tailors to each group.
For more information please contact our Member Services Coordinator at (800) 667-7452 or memberservices@pijaccanada.com.
