PIJAC Canada is proud to offer Boost Your Business, the
only training and enhancement program specifically developed for pet retailers
and their staff. This quality educational tool focuses on the business side of
operating a pet retail establishment. By combining pertinent business techniques
with relevant industry scenarios, the program speaks directly to the world of
pet retail.
WHO IS THE PROGRAM DESIGNED FOR?
Boost Your Business
offers two comprehensive programs, one for store owners and managers and one for
staff. Each program presents nine modules. The modules each contain two matching
tracks. One track is an audio presentation of the topic and the other is a
visual presentation of the topic. These tracks have been designed and packaged
in this unique format to maximize results.
TOPICS COVERED
Staff Modules
- Everything speaks - Everything you say and do speaks to
customers
- Mastering the sales technique - the basics of being a sales
person
- Art of the telephone call - How to engage the customer on the
phone
- Reading the customer - Can you read the body language message
from a customer with regard to their buying?
- Cross selling skills - 8 ways to add to the sales and 8 ways to
close a sale
- Advance selling skills - Taking sales to the next level
- Displaying your talents - How to make displays and merchandise
better
- Advertising that works - 25 ways to increase repeat and
referral sales
- Translating features to benefits - Selling is more than reading
labels
Owners Managers Modules
- Successful business traits - Learning the secrets of the top
retailers
- Creating a pricing strategy - Finding ways to have maximum
margins and a "competitive price" image
- Basic financial understanding - things the accountants never
tell retailers about their financial statements
- Creating a staff education program - A pattern to create an
ongoing successful staff education program
- Knowing how to control inventory - Understanding "open to buy"
- Budgeting and cashflow management - The most important
management tool
- Utilizing educational exercises and incentives - Making these
ideas increase sales
- Branding and marketing - identifying your target customers
- Advertising, marketing and promotion - how to create your
annual path
HOW IT WORKS
Each participant listens to the audio
track at their convenience and watches the matching video on computer. Both can
be reviewed over and over. The participant then visits the PIJAC Canada website
to take a 20 question, multiple choice assessment, with the results being
emailed back to the owner or manager of the store. At the completion of the
Boost Your Business program each successful participant will be sent a
certificate of achievement. The program is guaranteed to produce results!
BENEFITS
The format of the program is tailored for
convenience and easy access:
- No commitment to pre-assigned times during store hours
- No phone and computer tie ups at the store
- No need for high-speed internet
- Owners/managers can track their staff's participation and
results
- New employees can join the program at any point
- Owners and managers can save money by providing in-house
training
- Once purchased the program can be shared by all present and
future staff
COST
Boost Your Business - Staff Program
$550 for
PIJAC Canada Members (includes four participant assessments)
$675 for
Non-Members (includes four participant assessments)
Boost Your Business - Owners & Mangers Program
$550 for
PIJAC Canada Members (includes four participant assessments)
$675 for
Non-Members (includes four participant assessments)
Purchasing Additional Assessments
Each program comes with
four participant assessments. Additional assessments can be purchased in packs
of five.
$75 for PIJAC Canada Members
$100 for Non-members
ABOUT THE AUTHOR
Tom Shay is a fourth-generation
retail business owner, author, columnist, business coach and speaker. With over
25 years of frontline experience in management and ownership of small business,
he shares and teaches from experience, not from theory! Today, his company
(Profits Plus) is uniquely niched in the field of small retailers. Just like the
three generations before him in the family business, Tom expresses a great
interest in his "customers". He creates continuing education programs for a
select few. His programs are not "canned" software programs but rather material
that he individually tailors to each group.
For more information please contact our Education Coordinator at
programs@pijaccanada.com or 1-800-667-7452.